Back in the Business of Blogs: An Update|
Wow, long time no blog! I’m glad to say my absence has been due to a number of corporate and entertainment projects that have kept Blue Truck® Media running full speed ahead.
Our corporate business is in high gear. We’re driving new entertainment content, and my personal pet project—my first children’s book, “What Will I be When I Grow Up?” is now available in print and ebook.
It’s been nice to have so many projects, but it’s created quite a traffic jam here at Blue Truck® TV. Something had to give. Unfortunately, the “something” was the Blue Truck TV Blog.
All that’s going to change as we rev up our communications activities again. We’re committed to bringing you up to date on all that’s happening, including what’s been in the production pipeline as we share a new series of articles and inspiring content.
We have spent a great deal of time devoted to developing speculative pilot programming for the entertainment industry. Ah, that’s interesting you say? What kind of programming are you creating? A variety of travel, lifestyle and entertainment programs each with a unique point of view and twist of inspiration. Check out our portfolio, click on the entertainment tab for some of the trailers.
Speaking of content development, we attended our first NATPE Conference (National Association of Television Program Executives) in Miami, where our original programming concepts met with much enthusiasm and we learned a truckload of information that is helping us to complete our series and design future content – knowledge that may help you as well. We’ll be sharing what we learned in a future blog(s).
In addition to our entertainment focus, the first half of the year brought a lot of new corporate clients, each with different needs and objectives for their video projects:
—Florida 360 Realty is using a combination of original video and repurposing curated video content to help build their brand recognition and sell real estate.
–Then there’s the prominent Dallas hospital that was looking for a creative and entertaining way to deliver nurse training via video.
—Healing River Yoga was seeking to make a difference in the lives of people suffering from post-traumatic stress disorder by creating an original DVD series.
—Periodic Products’ development of a polymer that could literally change the world is using video in a variety of ways to sell and explain their products to interested investors.
You can find samples of these clients’ and others’ videos on our portfolio page. In future blogs, we will profile these and other customers in more depth. We will share samples of their content and describe how they are using video to gain momentum in their industries – information you can use to make tracks in your own business.
Blue Truck is honored to be working on a wide variety of innovative projects helping companies craft their stories in video…but it’s been a challenge that’s kept us busy night and day. I think you could say we’ve moved into the fast lane!
So I hope you will forgive our absence and are glad to see us back. I know we’re excited to jump back into the world of blogs. Let us know if there is anything specific you would like to know about in the world of video. We’ve been around the block a time or two, and like I exclaim in one of our upcoming series, “What a Trip!” it has been.
About the Author:
Kristin A. Kauffmann is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.